Contrary to email, people often times overlook the reporting feature while considering a platform for sending SMS. A wide spread attitude towards SMS communication is that all you need to know is the quick status of your message as “Sent” or “Failed”, details are most often ignored. But we consider reporting as a key aspect on the business communication. From the simple “Send” and “Failed” status, the detailed logs of sending offer details of every contact that system has processed during the sending, it provides you more detailed statuses as Message Delivered or error that occurred in case of failure.

Let’s recall some useful information before we delve into the statistics table. If your package covers contact validation and your account is enabled for it, numbers of contacts with obvious failure will automatically be flagged within your list that allows system to exclude the flagged numbers while performing the sending operation. It minimizes the chances of getting your message failed during the process of sending, thus keeps your counter for failed messages as low as negligible.

Navigate to view Broadcast Stats

Main Navigation-> Statistics -> Broadcast Stats

Following tables provide detailed insights on the SMS broadcasts you have created and scheduled from your account. Make sure this doesn’t include stats of the messages you have sent using Send Message API, statistics of the messages sent through the API calls are discussed in a separated article.

ID Following the pattern of all the View Tables across the platform, the table starts from the column under which every row represents a unique ID for every record in the table.
Schedule Label Label that was assigned to the broadcast while scheduling. During the process of “Schedule a Broadcast”, label was provided as first mandatory field.
Broadcast Name Broadcast that was selected to send under specific Schedule Lable.

It is the name that you provided while setting up details of specific broadcast and creating content for it. Broadcast selected to send under the specific schedule label.

List Broadcast in the previous column was sent to the contacts of the specific list(s) appearing in this column. It can be the contacts saved within one contact list or across multiple lists, depending on your selection.
Scheduled Time Every row under this column refers to on which specific broadcast was scheduled to be sent out.
Scheduled The column shows the total number of contacts to which the broadcast was scheduled.
Sent From the total “Scheduled” in the previous columns, the broadcast was successfully “Sent” to these number contacts.
Delivered Out of total sent, the broadcast was successfully delivered to these number of contacts.
Failed Message wasn’t sent to this number of contacts, and the status value will remain “Failed” for these contacts.

If the account is enabled for contact validation and the list has been processed through the validation. Function of validation anticipates contacts with obvious failure and prevents them from inserting into your contact list(s), the process ensures that only deliverable contacts would insert in your list. So as large degree of potential failures are handled before sending, this column mostly remains either empty or reduces the count to few contacts only.

Pending If the gateway hasn’t respond yet, or mobile carrier is taking long to respond.


Actions The icon under Actions column suggests that clicking on it will take you to the next page for more detailed insights. Following area discusses what are these more details are all about.

Summary and Pie-Chart

On the detailed page, there are tabs. First tab shows a summary of campaign, country break-up chart and a pie chart based on on the delivery statuses. Summary section offers some general information with regard to the specific campaign that includes information like selected Contact List(s) and Broadcast, Scheduled Date & Time, Date & Time when the sending process of the broadcast was finished, and other information about the total number of scheduled, processed, sent, delivered, pending and failed contacts.

The right side pie-chart divides into the different sets, each showing a percentage of the contacts fall into a category of some specific delivery status. i.e. percentage of contacts that have been “Delivered”, have been categorized as “Pending” or “Failed” etc. Underneath the Pie-Chart, there is a country split-up map that shows country wise sending trends of specific broadcast.

The Log Table

Next to the Summary tab on Advanced Stats page, you will be able to see the Logs. Clicking on it will open up the logs table on your screen. The log table gives you valuable information with record to the contacts processed for the specific campaign.

Log Table Columns Discussed
ID A unique ID is assigned to every record in the log table
Mobile Number Mobile number of the contact processed during sending of specific broadcast.
Schedule Label The schedule label has already been discussed above in this article.
Status What status value has been assigned after attempting to send on this specific number? Status can be Delivered, Pending, Failed or Undefined depending on the gateway returned response about the delivery on specific number.
Sender-ID Since you have the ability to select multiple Sender-IDs, the rows under this column will show which sender-ID was actually being used while sending the SMS to the specific number.
Message Count The maximum length of a text message is 160 characters, upon exceeding the maximum limit, system starts counting it the second message for next 160 characters. The rows under this column show you the exact message count.
Cost A valuable function to let you know how much it exactly cost you sending message to specific number.
Sending Time The message to the specific number in the row was processed exactly on the mentioned time.

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